Last week the Emmy Awards handed out trophies to some of our TOMAmeter’s most steady performers. Mentions of the award show, which aired on NBC, were strong enough to bump it into the Top 20 at #7, while multiple wins for programs like AMC’s Breaking Bad and ABC’s Modern Family helped move them to #8 and #11 respectively. Breaking Bad moved up two places this week while Modern Family moved from outside the Top 20 to #11.
Another award show also aired this past week as the MTV Video Music Awards (VMA’s) debuted at #16 but could not outshine last year’s show when Miley helped the VMA’s twerk their way to #10. Buzz about last year’s antics were strong enough to keep the award show in the Top 20 for two weeks, which may not be the case for this year’s show.
Big movers and shakers this week were NFL/Super Bowl, ABC Family’s Pretty Little Liars and NBC’s America’s Got Talent, all of which moved up five places to fill out spots 12 to 14 respectively.
CBS’ Under the Dome took a big hit in our rankings this week and may be on the verge of joining some of the other summer programs who have already exited the Top 20. Under the Dome fell eleven places to #18, while FX’s The Strain, TNT’s The Last Ship and CBS’ Extant all missed the cut this week.
For the second consecutive week, CBS had a program fall out of the Top 20 and is looking more susceptible to being leapfrogged by another network having more programs in the Top 20 with fall premieres just around the bend. With four programs in the Top 20, CBS is still ahead of networks like FOX, HBO, AMC, NBC and ABC, all of whom saw two programs make the Top 20 this week.
New programs in our Top 20: NBC’s Emmy Awards (#7), ABC’s Modern Family (#11), MTV’s MTV Video Music Awards (#16) and ABC’s Scandal (#20).
No longer in our Top 20 this week: FX’s The Strain (previously #11), TNT’s The Last Ship (previously #13), CBS’ Extant (previously #15) and ABC’s Once Upon a Time (previously #20).
Each week, Ipsos MediaCT TV Dailies seeks to find out what television shows have people talking. Collecting over 5,000 unaided responses among persons ages 13-64, TV Dailies produces a top of mind awareness meter (TOMAmeter) that details the 20 most spontaneously mentioned television shows.
Here are your TOMAmeter results for August 25– August 31.
